HEARD THE NEWS? The Libidex latex giveaway is offering subscriber prizes worth thousands! BANNER: Libidex ‘twins’ Leanne and Lily go Bavarian style at Berlin’s GFB (photo: Tony Mitchell)
Libidex latex giveaway helps to promote new subscriptions
A major Libidex latex giveaway has been launched to help the company rebuild its mailing list in the wake of the implementation of GDPR (General Data Protection Regulation) in Europe on May 25.
The prizes will be in the form of gift vouchers for latex clothing from the Libidex range for the retail values stated.
Why has this Libidex latex giveaway been considered necessary?
On May 23 the label issued a communiqué advising existing subscribers that they need take no action if they wished to continue receiving newsletters, and offering an unsubscribe option for anyone wanting it.
Then the following day, on the eve of GDPR coming into force, the firm reversed its position and told everyone they would, after all, need to re-subscribe if they wanted to continue receiving Libidex e-mails.
But what persuaded Libidex to reverse its stance on re-subscription at the eleventh hour?
The firm’s e-marketing sales manager, Rogerio Alves, explains that, due to its business being quite sensitive in nature, “we suddenly saw an opportunity to start a new mailing list”.
This new list would make it “as certain as possible” that only people who really wanted to subscribe to the company’s newsletters would receive them in future.
“After we sent the first newsletter with the opt-out option, we received some helpful feedback from customers saying the option should in fact be opt-in,” Rogerio continues.
Simon had apparently read the same Guardian online article that we at The Fetishistas had read — although it made us change our minds in the opposite direction!
“Although our subscribers were all from the same source — our website — we didn’t have a way of proving this, especially for some of the very early subscribers — because technology and privacy laws were very different back then,” adds Rogerio.
He says the firm concluded that it would be safer to start afresh and thereby avoid “to-ing and fro-ing and explanations to discontented customers with their own interpretation of the law, since everywhere there seems to be a different interpretation of the GDPR regulations”.
Hence the Libidex latex giveaway — “a good chance to reward our customers by treating them with some great prizes and hopefully, by doing so, generate some new interest in the latex scene”.
Alves also tells us that a glitch that apparently prevented some people from subscribing or re-subscribing has been fixed. Anyone who was unable to sign in earlier should now be able to do so by using the ‘subscribe’ link at the top and bottom right corners of every page on the Libidex website.
Finally, just a brief reminder that Libidex’s off-the-peg sister site LatexExpress is currently in browse-only mode. This side of the business is being restructured with the aim of offering “a faster and better service” when it reopens soon.
Tags: Latex, Newsletters, Prizes
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