However, in the world of web design, nothing stays looking new and exciting indefinitely, and we had been conscious for some time that our home page (aka our ‘cover’) was starting to feel a bit dated.

Its original all-bells-and-whistles design had begun to look too busy. With so many elements competing for attention, giant banner ads breaking up the different sections, and a long scroll to the bottom of the page, we felt it lacked the clean, tight layout and strong editorial focus that a good home page really ought to have.

So, as you may have noticed if you’re a regular visitor, The Fetishistas now has a new home page design which we hope addresses those issues.

We have de-cluttered the bottom part of the page, removing elements that were mostly repeating information already available higher up the page.

We have moved the first banner ad a little further down from the top, and used the space this liberated for a short introduction explaining to new visitors what The Fetishistas is all about and what, broadly speaking, they can expect to find inside the site.

And we have added two large parallax banners that link to two new editorial features within the site.

The first links to this very page, Editor’s View, in which, from now on, I will endeavour regularly to share my thoughts on some timely topic within our remit that strikes me as worthy of discussion and debate.

The second, further down the page, is the Editor’s Pick banner, which will link every month to one article on the site that I feel to be particularly worthy of your attention.

A little later, some changes to the home page ad slots are also planned. These will preserve the visibility of our home page ad banners when the site is viewed on phones or tablets, while achieving a more harmonious appearance on laptop and desktop screens.

I hope you’ll find these home page changes agreeable, and that from now on it will be easier both to form a quick overall impression of The Fetishistas’ most recent content, and to go directly to the newer stories that interest you most.

Enjoy your visit!

TONY MITCHELL
Editor-in-Chief