Anyone who has only ever encountered glued rubber clothing might well be intrigued by the footage on this page showing rubber being stitched — DeMask being one of few labels still using this technique on some styles.

Last but not least, a glance at the Boutiques & Outlets menu category will quickly indicate that the label is continuing to expand its inventory of wholly-owned shops and franchised outlets.

In addition to the Paris franchise launched earlier this year, the DeMask website also lists the recently added Dudea shop in Hamburg, bringing the company’s total number of bricks-and-mortar outlets to seven.

demask.com