VERSATILE: Heidi demonstrates ‘dominant’ and ‘submissive’ aspects of Sybari bra for fuller busts (photos: Kasten Buch). TOP BANNER: a screen grab from the Kickstarter campaign video
Pique Lingerie debuts with funding campaign that’s going for bust!.
Pique Lingerie is a new fetish-inspired underwear brand launched in Berlin by Heidi Berkmüller, aimed specifically at fuller-busted women who require bra cup sizes between E and J.
A fuller-busted female herself, Heidi spent two years researching every aspect of bra design before coming up with her initial launch product.
Called the Sybari, the bra takes its inspiration from Japanese kinbaku rope art, aiming to evoke the feeling of being bound, but in a way that the designer believes will be equally enticing whether the wearer is feeling dominant or submissive.
Features of the Pique Lingerie bra design include deep cups, U-shaped underwires, thin stabilising lining, adjustable collar straps, slim double shoulder straps and a triple elastic rear band.
While the cup fabric chosen for the Sybari’s debut is high quality faux leather, it’s easy to imagine the bra being rendered in real leather or latex in the future.
To accompany the bra, Heidi has created two styles of panty: a high-waisted panty (which uses a mix of faux leather and Lycra fabrics) and a strappy brief.
To get Pique Lingerie off to a proper start, Heidi has launched a Kickstarter crowdfunding campaign with an initial target of €20,000. Set to run until Monday September 4, the campaign has already raised almost half that amount at time of writing.
Reaching €25,000 will enable her to add European sizes 90H, 90I and 90J; €30,000 will add 95H, 95I and 95J; while €35,000 will add 100E, 100F and 100G.
There are plenty of rewards on offer to those who support the Kickstarter campaign.
Although the half-price Early Bird Sybaria bra and pants sets at €99 have already all been taken up, there are still good discounts to be had on the sets and individual garments, as well as various other fetish-inspired treats.
If you’re a fuller-figured female kinkster, it’s probably worth taking a look at the Pique Lingerie Kickstarter page even if you don’t immediately see yourself being in the market for any of the label’s launch products.
There is for example a very good guide to correctly measuring yourself — an issue which can cause problems when ordering fetish garments online.
And don’t forget: Kickstarter campaigns do not take any funds you may have pledged unless the initial target is reached. This helps to ensure that the project you’ve pledged to support will actually be realised.
BELOW: Front and rear views of Sybari bra, High Waisted Panty and Strappy Brief from Pique Lingerie
Published August 15, 2017
Tags: Business Matters, Clothing, Designers, Fetish Start-Ups, Fundraising, Lingerie
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