The €5,000 target he set for printing 500 copies has already been exceeded by more than 50 percent, with €7,560 pledged at the time of writing. But that’s not a reason not to add your own pledge while the campaign is still running. As Peter explained, the target amount he set out to raise was not intended to cover the full cost of production and shipping.

“As this was my first crowdfunding project, I wanted to set the target amount not too high in order to make sure it could be reached,” he said, adding that with the total currently pledged, he’s just about at the breakeven point when actual printing costs, shipping, and the cut taken by funding site Verkami are all taken into account.

A very good reason to add a pledge of your own in the next 21 days is that everyone pledging even the minimum amount of €40 gets a signed and numbered copy of the book as a reward. When the remaining books go on sale, the cover price will be €49.95, so even minimum pledgers automatically save almost 20 percent of the retail price by ‘ordering’ in advance.