It was launched at the weekend with a party in Las Vegas featuring performances by Emily and Masuimi Max to promote its Kickstarter fundraising campaign.

Dedicated to ‘beautiful photography of beautiful women’, the bi-monthly publication, making its debut in July, will be created primarily as a digital product.

However, says model and performer Emily — the title’s editor-in-chief and brand ambassador — it will also be available in an on-demand print version “for those who prefer a tangible, collectable magazine”.

The aim of the Kickstarter campaign, which runs until Friday May 18, is to raise $8,500 (£6,079/€6,983) to ‘take the magazine to the next level’.

Photographer Ashley Fontenot, Sugared Kiss creative director and business development manager, explains: “It’s our goal to get onto the iTunes App Store and Google Play to reach a wider audience.”

The $8,500 they’re aiming to raise is for the marketing and technology needed to achieve those objectives.

A range of some 20 rewards is on offer for those who pledge financial support for the project. And of course with Kickstarter, your pledge is only ‘cashed in’ if the target amount is reached by the stated deadline.

The rewards range from a thank you in the magazine’s first issue for a pledge of $5 up to Emily’s one-of-a-kind custom lilac latex performance outfit by Cathouse Clothing, securable with a pledge of $1,500 or more.

One of the model’s most famous and cherished outfits, the ensemble comprises shawl, gloves, long skirt, corset and push up bra, all in latex.

And this top reward also includes a year’s digital subscription to Sugared Kiss, and a selection of Emily Marilyn collectables including a mini photo-book, autographed fine art print, autographed polaroids and 2019 calendar.

Between these two extremes are numerous permutations and combinations of mag subs,