The House of Harlot Asos capsule collection, created exclusively for the global online fashion retailer, has sold so well that the latex label told us it was now gearing up its production for a repeat order.
The garments are a cupped minidress, a miniskirt, and a halterneck bra and thong with lattice detailing.
Prices range from £63 (approx €87/$96) for the Keely thong to £200 (approx €276/$304) for the Dahlia slip dress. In between are the Maia skirt, £84, and Bambi bra, £108.
“This unique collaboration with the retail giant is a fantastic opportunity to showcase latex fashion to a wider audience, and is in keeping with House of Harlot‘s commitment to making the world a shinier place!” said delighted HOH boss Robin Archer.
The House of Harlot Asos collection is not the first time the London label has supplied latex clothes to a mass market fashion retailer.
A few years ago it was commissioned to provide a limited range to Top Shop which sold out almost as soon as it appeared. The styles were offered under one of Top Shop’s own labels and at the time, it was not widely known that the clothes had been produced by House of Harlot.
The prices tags put on the range by Top Shop outraged a number of people on forums such as FetLife’s Latex Lovers group, and prompted a couple of UK latex designers to announce that they would happily provide the same garments to the public for half the price.
Predictably, the price tags on the brand new House of Harlot Asos range stirred up another mini-storm on the same forum — even though the prices for these fairly simple styles are generally below what House of Harlot charges for its nearest off-the-peg equivalents.
And clearly, if young fashion-conscious women are happy to buy latex at these prices from this major fashion retailer, one would have to conclude that Asos has got its pricing right for its market.
ABOVE: The complete Asos latex collection as shown on its dedicated House of Harlot page.
Asos is a global fashion destination for 20-somethings, selling cutting-edge ‘fast fashion’ comprising more than 80,000 branded and own-brand products delivered from fulfilment centres in the UK, US, Europe and China to almost every country in the world. Asos tailors the mix of own-label, global and local brands it sells through each of its nine local language websites: UK, US, France, Germany, Spain, Italy, Australia, Russia and China.