OUTER SITE, above: Westward Bound home page with cool graphics and creative use of white space. Top banner: WB favourite Ophelia Overdose models three outfits from the Narcissistic Love collection
Westward Bound website gets cool and classy revamp.
The Westward Bound website recently underwent a complete revamp, reappearing with a new look and new features that have brought this big latex label’s online presence bang up to date.
The main menu bar across the top of the new Westward Bound website is divided between just six clearly labelled section headings: Gift Vouchers, Collections, Women’s Latex, Men’s Latex, Daily Deal and Journal.
The Gift Vouchers page offers a selection of selection of four different voucher designs each featuring a different model from the Westward Bound model family.
Clicking on Collections opens up a sub-menu of eight different latex collections beginning with the latest, 2016’s Narcissistic Love collection.
This collection is featured in our three banner images of Ophelia Overdose at the top of this page.
Latex care information can also be found under the Collections menu.
Women’s Latex sorts WB’s entire women’s range by garment type rather than collection, being divided into 40 alphabetical subcategories from Accessories through to Tops.
The Westward Bound website’s rather smaller Men’s Latex menu offers seven categories of garment from Boxer Briefs to Vests and Tops.
Whether you start browsing via Collections or Women’s/Men’s menus, you’re confronted with WB’s usual crisp clear catalogue imagery, with each model pose shot on a white background.
Click through to the individual garment page and you’re offered four thumbnail views that become medium size
To the right of the image you find a comprehensive garment description plus a Customise Your Garment panel which shows all your options both for main colour and trim colour.
Daily Deals get their own main menu category at the top of the new Westward Bound website.
A single page depicts the deal outfit current at the time you’re viewing, and a countdown display shows how long you’ve got before the deal changes.
You click through to the deal page to find out the precise details. The deal on the publication date of this article was a Goddess High Neck Dress, reduced from £139 to £105 — a saving of 25 percent.
Final top menu item is called Journal — it’s basically a blog, organised in a pleasingly uniform way that again shows the influence of good graphic design discipline.
Each item has a square image on the right, and on the left, a heading, descriptive text, credits, tags and social media buttons.
The presentation is crisp, clean, and quite distinct from what most other latex sites are doing with this kind of newsy/gossipy content.
In the footer section of every page on there new Westward Bound website are clear links to all the ‘small print’ stuff including information about the company, membership benefits, customer care policies etc, plus repeat links to all the main menu categories.
Published May 30, 2016
Tags: Clothing, Designers, Latex, Models, Retail, Websites
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