Bolstered by the success of its ventures in various European party capitals (and as far away from home as Tel Aviv), this event has had its eye on London for a while now.
And in early June, Unleashed will finally find out what kind of impression it can make on kinksters who have more choice of fetish events than those in any other capital in the world.
This won’t be the first time a non-British partying brand has tried its luck hosting a London event. But the UK capital is a famously hard nut to crack for overseas fetish promoters.
The date chosen for the Unleashed London debut could work for or against it. June 3 falls right at the end of the capital’s spring partying season, after which many fetish events either take a break or downsize for the summer months.
So, will the promised trademark combination of high-energy DJs — serving up Progressive, Techno, Electro, Minimal, Hard House and Industrial — and full-on performances strike the London fetish crowd as fresh enough to be worth a punt?
Unleashed events are sometimes compared with those of Torture Garden, as both promoters emphasise the importance of the dancefloor and visually striking stage shows to the creation of a successful fetish party mix.
One significant way Unleashed differs from TG is in its more seamless integration of dancefloor and performance segments to keep the energy levels constant.
It introduces acts with slick, booming, mega-dance-club style voiceovers rather than interrupting the flow with a live MC onstage, as favoured by Torture Garden and others.
On the other hand, it has also successfully borrowed TG’s touring style, collaborating with promoters well beyond its home turf to present ‘local’ events with the marketing muscle of an international brand behind them.
This may well be why it has been called the pretender to Torture Garden’s throne by some scene pundits.
So it will be interesting, at the very least, to see how it fares in the legendary London club’s home town.
One characteristic of Unleashed parties that is, one would imagine, less likely to cross the channel in June is its appeal to the swinger crowd that forms a large component of audiences at most ‘fetish’ parties in the Netherlands — dance-orientated or not.
It’s a simple matter of fact that swinging is that country’s predominant sexual subculture, and whatever your ambitions, it’s not easy to run a Dutch fetish event where swinger types don’t outnumber genuine pervs.
But in London, happily, there are enough genuine fetish and fetish-friendly folk to fill the Scala with pure perv energy if they choose to give this debut night a try.
Designer Amy Day promises an “elaborate selection” showing her brand’s transcendence “from fashion to fetish through to costume latex clothing”. Models walking for Am Statik will include Arabella Drummond, Lambkiss (Shea Hovey), Laura Licquor, Lolo Brow, Phoenix Taylor and Vea Luz.
A very different kind of fashion show will be presented by French photographer and artist Fred Kyrel, who’ll be working with models including Hannah Seale and Kataxenna Kova.
For five years Fred has been developing a style based on creating costumes using coloured hemp rope, sound cables and ropes of pearls. His unique work is inspired by existing clothing, traditional knots and textile techniques.
Among other Unleashed London performances are multiple-themed acts by Charlie Bouquett and Apple Tart from the The Late Night Shop Cabaret, and a show by TG favourite The Infamous Boom Boom.
Also promised is “a super hot and kinky show” by Phoenix Taylor and Samantha Pauls.
The venue will include a room hosted by Zara DuRose and her ZDR Events organisation, promising “canapés, walkabout showgirls and that little extra touch”.
The Scala’s play space will be presided over by dungeonmaster El Torturador, who bears a remarkable resemblance to one of those murderous Danish brothers from The Last Kingdom (just saying!).
Unleashed London takes place on Saturday June 3 from 22.00 to 06.00 at the Scala, 275 Pentonville Road, London N1 9NL (opposite King’s Cross Station).
Tickets are available online from the Unleashed and Scala websites (below). They can also be purchased in person from the Scala Box Office (cash only) and from the following London shops:
Breathless, Cyberdog, Fetish Freak, Honour (Waterloo), Liberation, London Tattoo, Regulation, Sh! and Velvet Underground Tattoo.
If you plan to make a walk-in ticket purchase, you are advised to call first to make sure your chosen retailer still has tickets in stock. Some retailers may specify cash purchases only.
Tickets cost £35/€40 in advance or £40 on the door.
The enforced dresscode comprises: leather, rubber, pvc, lingerie, cross-dress, mini bikini, metal, elegant (complete dark suit), fetish-glam, medical, fetish-goth, burlesque, body art, sensual, corsets, incognito masks, bondage, erotic dark, transformation, drag, cyber, fantasy, uniform and fetish steam-punk. No street clothes.
BELOW: Unleashed performers. Top row: Charlie Bouqette & Apple Tart; The Infamous Boom Boom.
Bottom row: Phoenix Taylor & Samantha Pauls; El Torturador with Magdalena Kowalska; Zara DuRose
UNLEASHED LONDON STOP PRESS: Vivid Angel (below left) has now been added to the roster of performers on Saturday June 3. The full DJ line-up has now also been announced. In addition to Unleashed Sound System, the night’s DJs are: Tania Amazon (below right), DJ Paul Domaster/D1/ Spindafella, Liv Knight, DJ Peter Andrews, Pete Untitled, Emiel Roché, DJ Kohl, Icaro & Giuliano Fenn
Published May 16 and updated May 22, 2017