Designers such as Atsuko Kudo and Venus Prototype were commissioned by the video’s Swedish stylist and creative director, B Åkerlund, to dress a variety of famous mothers in rubber.

The video’s latex-clad ‘milfs’ — meaning “moms I’d like to follow” according to Fergie — include Kim Kardashian West, Chrissy Teigen, Alessandra Ambrosio, Ciara, Tara Lynn, Devon Aoki, Isabeli Fontana, Amber Valletta and Natasha Poly.

Directed in LA by Colin Tilley, the video — spoken title Milf Money — represents Fergie’s idea of a “MILF Land” where people live in twee pastel-painted houses.

For several commentators, the obvious influence on the style of this Fergie video has been The Stepford Wives. But we think there’s a dollop of Desperate Housewives in there too. See if you agree!

There’s a purple and pink diner staffed by sexy waitresses, a spa where masseurs work topless, and a school where Fergie plays a hot teacher.

Much is made of milf/milk wordplay. There’s a milfman who drives around ogling all the moms from his van. Fergie the waitress serves up milk shakes that are sucked on by her glamorous customers. Fergie takes a bath in milk. Kim takes a milk shower.

Subtle it ain’t. But it is entertaining for sure, and latex fans shouldy enjoy not only the colourful and creative use of their favourite material, but also the chance to speculate about which designers provided which pieces.

Stylist B Åkerlund provided a few peeks into the wardrobe secrets of the Fergie video in an interview with HollywoodReporter.com.

“There was something that attracted me to mixing latex and diamonds, as well as the use of colour, to help create a world where women ruled and there was no limit to what you can do,” she told Stephanie Chan.