Although the original Amsterdam DeMask store only opened in 1990 at Zeedijk 64 (where it is still operating today), founder Steve English started the label some four years earlier in the UK.
After moving to the Netherlands and establishing his Amsterdam shop, he quickly followed up with the first Europerve party.
The 1991 event at the Artis Zoo quickly achieved notoriety thanks to a front-page exposé in British Sunday tabloid newspaper News of the World headlined Royal at Rubber Orgy.
It featured a photo by Tim Woodward, stolen from Skin Two magazine, showing Steve English with party guest Marina Mowatt who, as the daughter of Princess Alexander, was then 20-something in line to the British throne.
The original annual Europerve events ran for 14 years at various Amsterdam venues including boats and converted warehouse complexes.
They were revived in 2011 under the name EuroPerve Resurrection by Louva and Anton, the new owners of DeMask who had bought the business from Steve English that same year.
The new parties are a joint venture between DeMask and Wasteland promoter Rene of Vault Productions, who was apparently keen to get involved in a true, dedicated fetish party.
And EuroPerve certainly is that thing. Fetish people who have attended other so-called fetish parties in Amsterdam have been known to complain that too often they are just sex parties with a sort-of dresscode.
EuroPerve, on the other hand, is proud of its mission to evoke the spirit of proper fetish events of earlier times.
This means that there is a tight and strictly enforced dresscode consisting of rubber, leather or authentic uniform (such as army, pilot or police).
If I were looking for a London comparison, the nearest in dresscode terms and in general ethos would probably be Rubber Cult.
Both these events are out to attract real fetishists and they largely succeed (though it has to be said that EuroPerve does it on a rather larger scale).
You won’t get into EuroPerve wearing PVC, Lycra or trainers, while bare chests and nudity are also strictly verboten.
Trust me: I know the doorbitches and you won’t get past them unless you’re fully dresscode compliant!
Europerve Resurrection V returns on October 8 to last year’s new venue, WestUnie — one of several industrial-to-leisure-use conversions on the site of an old gasworks a little to the north of central Amsterdam.
The only downside, especially for a fetish event in Amsterdam in chilly October, is that taxis can get no nearer than about 0.5km from the venue to drop off or pick up, and the nearest car parking is a similar distance away.
My advice: be sure to take a warm coat, and if you’re a high-heel wearer, stow some flatties for the unavoidable pedestrian portion of the journey!
EuroPerve parties have always been a vehicle to promote DeMask clothing, and as usual the only fashion show will be staged by DeMask itself (normally a new collection designed for the occasion).
I’m reliable informed that one of the models in this year’s DeMask show will be none other than Peter Czernich of Marquis. Well he is a handsome devil!
Other stage performers will include London-based Dutch ex-pat Vivid Angel, whose association with DeMask goes right back to the label’s Amsterdam beginnings.
I’m not going to anticipate what direction her show will take; suffice it to say I’ve still got the nail she gave me as a souvenir after she’d hammered it through her nose onstage at a party a few years back.
Also on stage will be another of my favourite European burlesque artists — Xarah Von Den Vielenregen, a highly regarded performer around the big German and Dutch events and beyond.
She owns and runs Boudoir Noir and recently she’s been curating the cabaret shows at the dinner/awards hosted during Dominatrix weekends.
Other performers and special guests include El Sultan (aka Eli Adem) and glamorous Brussels-based domina Kassi Tresse (pictured on the left in our banner above with Louva DeMask at EuroPerve Resurrection IV).
There’ll also be another appearance by Ghent’s very own Raymond Chef who, during the course of the evening, will be serving guests with finger food. Just don’t ask him where he gets the fingers from.
EuroPerve Resurrection V on Saturday October 8 runs from 21.00 to 04.00 at WestUnie, Klönneplein 4-6, 1014 DD Amsterdam.
Tickets cost €37.50 plus booking fee in advance, or €45 at the door. More information, including location maps with parking and taxi info, can be found at the EuroPerve website, where tickets can also be booked — see links below.
Tickets are also available on presale from the following bricks-and-mortar outlets:
NETHERLANDS: DeMask Amsterdam; Mr. B, Amsterdam; Subliem, Rotterdam; On Top Of Love,
GERMANY: DeMask Dortmund; DeMask Munich; Highlights, Dusseldorf; LGS, Gelsenkirchen.
SWITZERLAND: Boutique Fancy, Basel; Xtrem Design, Zurich.
BELGIUM: Boutique Minuit, Brussels.
SWEDEN: Sin and Virtue, Gothenburg.
Contact details for all these outlets can be found on the tickets page of the EuroPerve Resurrection V website.
Published August 24, 2016
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