How times have changed since 1990, when DeMask’s parties began in the Dutch capital! Fetish was still an underground phenomenon and there was a strong desire to feel acknowledged and liberated.
Nowadays many veterans of that era feel exactly the opposite. They would like to find the exclusiveness again and experience the feeling of being unique and different.
This is certainly a sentiment shared by DeMask’s present owners Anton and Louva, who revived Europerve after they took over the latex clothing business in 2011.
“Today,” they say, “we long for the mysterious atmosphere from the time when we were pioneers. We long for something that we seem to have lost.
“It seems like fetish and kinky became popular commercial concepts: it’s sexy and it sells tickets. But unfortunately it no longer has any meaning at all.”
For Anton and Louva, there are now just too many so-called ‘fetish’ and ‘kinky’ events to choose from.
“These events attract an enthusiastic and broad audience from different worlds,” they say. “It’s like the mainstream club scene has found something new and exciting and calls it… fetish.”
This, they reckon, leaves a certain group of people who witnessed the early days and “know the difference” unable find their niche and feeling lost or at least bored in this ‘new’ fetish party scene.
But, they acknowledge, there is also a “new league of fetishists” who should not be underestimated. These are young people “who are curious and want something different” from what is on offer today.
You can call such people spoiled or blasé, the couple reckon, or you can respond to their demand.
Wouldn’t it be wonderful to bring back fetish like it was, way back? Like it was probably meant to be?
And wouldn’t Amsterdam — the city known for being open-minded, different, welcoming and daring — be the best place for that purpose?
That was what Anton and Louva asked themselves four years ago. It felt to them like the perfect time to resurrect DeMask’s famous fetish event and put it back on the map. So they got to work.
The first DeMask party in 1990 was held to celebrate the opening in Amsterdam of the DeMask fetish shop founded by Steve English.
DeMask was far more than just a shop; for Steve, being an eccentric rubber perv, it was his passion.
In 1991, Demask and Skin Two jointly organised Europerve for the first time at Amsterdam’s legendary Artis Zoo, where the dark heavy rubber contrasted with the pink of the flamingos.
In 2004, Steve English hosted his last Europerve party.
One of the main reasons for stopping was that the original Artis Zoo venue was no longer available.
In 2012, Vault Productions (organiser of the Wasteland parties) expressed a willingness to collaborate with DeMask’s new owners on reviving Europerve.
It looked like a dream team, with creativity, enthusiasm and know-how shared by both sides. And one thing was clear: both partners were equally determined to raise the event back to life.
The objective was to recreate an event for what was seen as a relatively small group of true fetishists, without making concessions.
“We would rather have a small group of visitors with the right intentions than a massive event which goes beyond the original idea,” said Anton and Louva.
With that in mind, Europerve was brought back to life as EuroPerve Resurrection. And in a couple of months, EuroPerve Resurrection IV will be upon us.
The original Europerve was internationally known for its bizarre, eccentric appeal. For years it attracted visitors from all over Europe but also from America, Australia and elsewhere. Nothing was too outrageous and the event was a parade of the most amazing rubber and leather creations.
But it was not just the eccentric appearance of the guests that made it so special; the mix of all these different nationalities was miraculous. The mood was exciting, but at the same time relaxed and harmonious.
These were happy and outrageous gatherings — social events without limits or prejudice, but with the fetish mindset as a guideline.
In the past four years EuroPerve has reclaimed its position as a rubber rendezvous. Soon, EuroPerve Resurrection IV will welcome all who seek something different: something wild, exclusive and rubbery.
For this year’s event, the party has moved to a larger location: one of the most beautiful industrial venues in Amsterdam’s old town.
On October 10, EuroPerve Resurrection IV: Outer Space promises to transport partygoers to a futuristic dimension fit for all kinds of eccentric creatures from across the fetish universe.
The new venue will, say the organisers, be transformed into an “intergalactic rubber paradise” — a place to step out of the ordinary and out of this world.
There’ll be international mistresses and shows including performances by Mistress Hibiki and Rubber Gigi. There’ll be a large high-end play area, the traditional DeMask fashion show, progressive (but not too loud) house music, a large dance and lounge area, finger food, smoking area and more.
If this sounds to you like fetish as it was meant to be, start planning your trip to Amsterdam now and become part of Europerve Resurrection IV this October!
EuroPerve Resurrection IV: Outer Space takes place on October 10, 2015 from 21.00 to 04.00 at Westerunie, Klonneplein 4-6, 1014 DD Amsterdam.
Published August 12, 2015