“I tend to think it is all about our style,” he says. “We’re seen as not much into fetish but into fashion, full of trend but with that fetish attitude, nothing so explicit but the material gives the extra…

“So stylists can get our stuff for one thing or another. Vogue Spain, L’officiel, Smoda, recently Schön magazine or Spanish TELVA and many others have featured our work.

“It is not too complicated to get some of our pieces into an editorial. Our embroidered items make a big difference too.”

The positive image MadRubb enjoys with Madrid’s fashionistas undoubtedly played a part in the label being invited to show at this year’s MFShow Women, held on February 9.

The Uber Collection of 22 complete outfits shown there is the label’s Fall/Winter 2016/2017 offering. It’s an indication that MadRubb is adopting the lead-times that are standard in mainstream fashion, but not so much embraced in the fetish world.

The catwalk show also demonstrated how effortlessly this label’s latex clothes fit into a mainstream fashion vision if shown on mainstream fashion models.

This is not the norm with fetish fashion, but it does demonstrate how easily latex can becomes a mainstream look if you adopt the presentational style of the mainstream. As for the designs themselves:

“Martial shades for a woman on the rise,” says the MadRubb mission statement for Uber. “Military influences are present in the cuts of the raincoats, in the forms of the pants and jackets with volume, and in details like epaulettes on shoulders and sleeves.“

The wide range of colours used in the Uber pieces is perhaps unusual to find in a single latex collection, where economics often dictate that just a few key hues are combined in different ways.

To basic black, red and white is added royal blue is, the delicate tones of natural transparent and pink, and powerful fluorescent green, pink and yellow.

‘Military influences are present in the cuts of Uber’s raincoats, the forms of the pants and jackets, and details like epaulettes and sleeves’

Continuing with the theme adopted for Delirium, the high point of the Uber collection is found in impressive transparent dresses embroidered with crystal beads and sequins, an exclusive option from MadRubb.

A novel aspect of the label’s MFShow appearance was the accessorising of the models with transparent handbags each containing a different example from the colourful upmarket sex toy range of luxury brand Lelo.

MadRubb’s models strode the catwalk with a selection of the most iconic Lelo toys such as the INA Wave, Soraya and ORA 2 — the latter being the first and only sex toy to win an award at the Cannes Lions international advertising festival.

In their display-case-like bags, these softly-sculptured Lelo products looked almost like pieces in a museum exhibition — albeit a mobile one.

In other hands, this idea could easily have seemed over-the-top. But again, with MadRubb in charge, it stayed on the right side of tasteful with just enough of a suggestion of naughtiness to pique viewers’ interest.

As with the Delirium Collection, we have two galleries of Uber images for you to view — in this case consisting entirely of stills from the MFShow catwalk.

And below, we have also embedded the full length video of the show so you can see all these great latex styles ‘on the move’. Enjoy!